This product was made possible through bioengineering. Pinkglow™ Pineapples are grown just like any other pineapple, however, to obtain the beautiful pink color of the pineapple, Fresh Del Monte used bioengineering to turn off the enzyme that naturally metabolizes lycopene to beta carotene, which is what gives traditional pineapples their yellow pigment. By turning off the enzyme, more lycopene accumulates within the fruit, resulting in a pink-colored pineapple. Lycopene is a natural pigment that gives some produce its red color such as, tomatoes and watermelons.